Tufts SMFA Impact Reports
The School of the Museum of Fine Arts (SMFA) at Tufts University is more than a traditional visual arts school — it’s an innovative and cooperative space for budding artists, critical thinkers, world shapers, and change makers. The challenge for the SMFA biannual appeals was to communicate the interdisciplinary nature of the curriculum and its impact on students — all while compelling supporters to give.
Client
SMFA, Tufts University
Year
2023
The Self-Mailer
By ditching the traditional direct mail envelope method, we were able to seamlessly showcase the stunning visuals of the SMFA students, get creative on our copy placement and save on costs.
In both appeals (spring 2023 featured above, fall 2023 featured below), we featured student/alumni testimonials, impact statements, and strong cases for support.
