Alzheimer’s Association Concepts
The Alzheimer’s Association is a well-known, well-trusted non-profit focused on the fight against Alzheimer’s and all other dementia. The challenge was to create new concepts for them with an emphasis on storytelling and multichannel awareness. They wanted their creative to stand out, tug at heart strings, and serve as a rallying cry for change and increased funding to end the Alzheimer’s epidemic.
Client
Alzheimer’s Association
Year
2023
Concept 1:
For the Love
Our first concept centered around warm, tender, intimate storytelling. To bring this to life visually, we used stirring photography featuring moments with loved ones that show connection. The handwriting and heart give it a human touch — because for so many, Alzheimer’s is personal.
In fundraising, we know that reason leads to conclusion. But emotion leads to action.
Where do we start? With love.
Concept 2:
Meet the Moment
Our second concept focused on forward momentum, bold imagery, and a CTA that invited donors to Meet the Moment by joining the movement to end Alzheimer’s. To connect with audiences, we used imagery of people facing head-on — and to help boost engagement, we brought the concept to life in a myriad of ways including direct mail, digital, and out-of-home marketing.
We’re fighting for the moments of breakthrough research … the moments we can care and support our loved ones … the moments that lead to detection and treatment of the disease.
Together, we can end Alzheimer’s — if we meet the moment.
