Tufts THE HERD Ads
THE HERD is Tufts University’s online mentoring and networking space for students and alumni. It provides an opportunity for connection, community, and career growth. The challenge was grabbing attention and sparking action through a series of full-page print ads in Tufts magazine. The team was looking for something punchy and playful — and we delivered.
Client
Office of Alumni Engagement, Tufts University
Year
2022
This ad used elephant imagery to play on the fact that Tufts’ mascot (and its students) are affectionately referred to as “JUMBOS”