Make-A-Wish Summer Campaign
June, July, and August tend to be low-performing months in the non-profit industry. The challenge for this campaign was to combat the summer slump by designing a piece that stood out in mailboxes, engaged donors, and brought in gifts to help waiting wish kids when they needed them most.
Client
Make-A-Wish
Year
2023
Outer Envelope
Letter front
Pink text indicates personalization / variable copy processing
Letter back
Bounceback card front
A bounceback is something the donor is invited to sign and send back with their gift — in this case, the card is then passed along to a wish kid
Bounceback card back
Return envelope
Cross-Channel Integration
To help create multi-channel awareness, we used wish kid Ben’s story in paid media too. Across both channels, we saw a 30% lift in revenue.
Animated display ad
Native ad
Landing page