Guiding Eyes for the Blind Concepts
Faced with a declining acquisition program, Guiding Eyes for the Blind challenged us with creating two new direct mail package concepts to help bring new donors into the fold. In the end, they bought both.
Client
Guiding Eyes for the Blind
Year
2023
Concept 1: Scrapbook
This idea leans into vibrant storytelling in the form of a handmade scrapbook design. It utilizes a best practice of focusing on one story at a time — and includes a thoughtful, mission-related front-end premium gift for the prospect.
In this concept, readers can connect with Marin and Kegan, our featured guide-dog team.
Concept 2: Journey of a Guide Dog
This concept offers up playful visuals that educate and position the reader as a key element of a guide dog’s evolution. Here we’re including a unique format in the form of a coloring page — a way to delight and engage audiences of all ages.
