Make-A-Wish Holiday Campaign
The challenge was to create a surround-sound campaign that immersed audiences in the story of wish kid Keegan, communicated the profound impact of a wish come true, and compelled donors to give at year-end — the non-profit industry’s prime time for charitable giving.
Client
Make-A-Wish
Year
2023
Display ads
Landing page
Social ads (feed & story)
Native ad
DRTV Spot
Direct mail letter
Direct mail reply
The Results
The Keegan holiday campaign was a success. Digital media conversion rates reached a new high of 7.4% — and the paid media garnered a 61% better click-through-rate than the previous holiday campaign control. Overall, the campaign resulted in a 22% higher average gift and 33% more revenue for Make-A-Wish at this important time of year.