Cultural Care Au Pair Brand Refresh
Under the mantra of “Travel. Learn. Grow.” the challenge was to turn the intimate experience of family into a global movement towards tolerance and to unite the host family and the au pairs' worlds to be the largest and most trusted au pair organization in the country.
Client
Cultural Care Au Pair, Education First
Year
2019
The Logo
The host family and the au pair are depicted by two overlapping hearts representing the experience, the unity, a blended family, and cultural exchange.
Flyer targeting au pairs
Flyer targeting host families
The Identity
The combination of the brand elements, such as the pin shapes (the overlapping part of the hearts), the frame and the colors, convey an identity that is fresh, fun, and hip — yet sophisticated, trustworthy, and authentic.
Through the use of different hero-colors within a shared color palette two audiences can be approached within one brand.
Poster targeting host families
Poster targeting au pairs
Merchandise for babies and small children utilizing the logo pattern
Merchandise for au pairs utilizing the logo pattern